In this episode of The Charity Charge Show, Stephen Garten and co-host Grayson Harris talk with Krista Lamp, Senior Director of Nonprofit Communications at GoFundMe, about how technology, storytelling, and strategic engagement can help nonprofits raise more funds and connect with supporters.
The conversation offers a behind-the-scenes look at the evolution of Classy into GoFundMe Pro—a move that merges Classy’s proven suite of nonprofit fundraising solutions with the expansive reach of GoFundMe’s global network of donors.
This integration provides nonprofits with the best of both worlds: sophisticated, customizable fundraising tools paired with unparalleled access to potential new supporters.
From Classy to GoFundMe Pro: A Stronger Platform for Nonprofits
Krista explained that the transition to GoFundMe Pro wasn’t simply a rebrand—it was a strategic move to unify technology and scale. Nonprofits now have access to a broader set of tools designed for every stage of the fundraising journey, from campaign creation to ongoing supporter communication.
The discussion covered several core benefits, including:
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Recurring giving to sustain long-term revenue.
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Community engagement features that help organizations build lasting relationships.
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The ability for nonprofits to claim a free GoFundMe page, giving them a branded home on one of the most recognized fundraising platforms in the world.
By merging Classy’s deep nonprofit expertise with GoFundMe’s visibility, the platform has positioned itself as a leader in the online fundraising space.
What is GoFundMe Pro?
GoFundMe Pro is more than a donation form—it’s a comprehensive fundraising solution that helps nonprofits grow their support base, manage campaigns, and track performance all in one place.
Key Platform Features:
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Recurring Giving: Build predictable revenue by encouraging supporters to give monthly.
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Branded Donation Forms: Maintain consistent branding and create mobile-friendly donation experiences.
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Peer-to-Peer Fundraising: Allow supporters to run their own campaigns on your behalf, expanding your reach.
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Comprehensive Dashboard: Track giving history, measure campaign progress, and gain insights from supporter behavior.
One of the most compelling statistics Krista shared is that 92% of contributions on GoFundMe come from first-time supporters. For nonprofits seeking to expand their audience, this presents a significant opportunity to convert new donors into long-term champions for their cause.
Reaching and Engaging New Supporters
With its massive user base and high visibility, GoFundMe Pro gives nonprofits access to the largest online giving community in the world. Claiming a free nonprofit page allows organizations to:
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Centralize all fundraising campaigns in one branded location.
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Share their mission in a compelling way with potential donors.
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Benefit from GoFundMe’s built-in search and discovery features.
Krista emphasized that technology alone isn’t enough—it must be paired with meaningful communication. She encouraged nonprofits to promptly thank supporters, clearly show the impact of their contributions, and create opportunities for ongoing involvement.
Data-Driven Fundraising
GoFundMe Pro is equipped with GoFundMe Intelligence, an analytics engine that provides nonprofits with actionable insights into supporter behavior and campaign performance. This data helps organizations:
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Refine messaging for different audiences.
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Set realistic, achievable fundraising goals.
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Identify the most effective campaign strategies.
Krista also discussed the growing role of donor-advised funds (DAFs) in charitable giving and how GoFundMe is exploring integrations to help nonprofits access this funding stream more easily.
“When nonprofits combine actionable insights with authentic storytelling, they have a far greater impact,” Krista noted.
Why Recurring Giving is Critical
Recurring contributions are one of the most effective ways to ensure financial stability for nonprofits. Monthly donors provide predictable revenue, which allows organizations to plan programs, invest in growth, and weather fluctuations in one-time giving.
GoFundMe Pro makes recurring giving easy for both organizations and supporters. Nonprofits can highlight monthly options directly on their donation forms, while automated thank-you messages and periodic impact updates help maintain strong relationships with ongoing donors.
Getting Started with GoFundMe Pro
Setting up a GoFundMe nonprofit page can be done in minutes, unlocking access to:
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Branded, mobile-optimized fundraising forms
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Event ticketing and live fundraising tools
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Peer-to-peer and corporate giving programs
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Detailed performance reporting through the GoFundMe Intelligence dashboard
🔗 Learn more about GoFundMe Pro and claim your page
Final Takeaway
This episode highlights how GoFundMe Pro is not just a fundraising tool, but a platform that helps nonprofits connect with more people, tell their story more effectively, and create sustainable streams of support.
For organizations ready to elevate their online fundraising, GoFundMe Pro offers the technology, reach, and insights to make it happen.
