On a recent episode of The Charity Charge Show, guest host Grayson Harris spoke with Angela Blake, Senior Product Manager at GiveWP, to explore how nonprofits can elevate donor experiences through smarter digital fundraising tools.
With a background in WordPress and a passion for mission-driven work, Angela offered powerful insights into how GiveWP is helping nonprofits go beyond basic transactions to build meaningful donor relationships.
If your nonprofit is looking to improve retention, streamline fundraising, or better connect with supporters, this episode is packed with value.
What is GiveWP?
GiveWP is a powerful WordPress donation plugin used by over 100,000 fundraisers worldwide. It’s more than just a donation form—GiveWP enables organizations to design intuitive, branded donor journeys that drive recurring support and foster lasting engagement.
See our full GiveWP guide and breakdown.
Key features include:
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Customizable donation forms
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Recurring donation options
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Peer-to-peer fundraising
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Campaign-specific landing pages
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Donor management and reporting
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Seamless CRM and payment integrations
Angela described GiveWP as “a tool designed to improve donor experiences from the very first click to long-term engagement.”
The Shift from Transactions to Donor Relationships
One of the biggest challenges nonprofits face is turning one-time donations into long-term support. Angela emphasized how GiveWP helps organizations create donor experiences that are personal, consistent, and values-driven.
“Basic forms are transactional. We focus on creating deeper relationships—forms that reflect your brand, capture meaningful data, and drive engagement,” she shared.
By offering customizable fields, opt-ins, and messaging, GiveWP enables nonprofits to gather the right insights and follow up with donors in more personalized ways.
Tools That Enhance Donor Experiences
Angela outlined how GiveWP’s features are designed to support every stage of the donor journey:
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Campaign-Based Fundraising: Organize your efforts and create visually engaging campaign pages that tell a compelling story.
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Recurring Donations: Empower donors to give monthly and build trust over time.
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Donor Dashboards: Access donor data and engagement history directly from your website.
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Integrations: Sync with CRMs, email marketing tools, and analytics platforms for a unified experience.
Whether it’s through email, SMS, or membership-based engagement, GiveWP offers the infrastructure to build donor experiences that feel less like fundraising—and more like community-building.
Serving Organizations of All Sizes
From local grassroots orgs to major national nonprofits like United Way and the Humane Society, GiveWP is built to scale.
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Small Nonprofits: Use GiveWP’s free version to launch a campaign in minutes.
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Large Organizations: Integrate with CRMs, automate workflows, and own your data for advanced donor segmentation.
The result? A more cohesive and professional donor experience, no matter your org size.
Global Accessibility Meets Compliance Flexibility
Because GiveWP is built on WordPress, it’s available to organizations around the globe. It supports:
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Multiple languages and currencies
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Regional payment gateways
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Custom fields for legal disclosures and compliance notes
Angela explained that while GiveWP doesn’t enforce compliance rules, it gives nonprofits full control to add required fields and tailor their donation forms to meet local regulations—without compromising the donor experience.
Why Donor Communication Matters
Angela stressed that high-quality donor experiences depend on thoughtful communication. GiveWP supports email and text-to-give tools and integrates with platforms like Groundhogg and Mailchimp to help nonprofits stay connected.
“We’re making it easier for nonprofits to reach their donors on the channels that matter most—whether that’s email, text, or social,” she said.
Lessons in Product and Impact
Angela also shared a key takeaway for nonprofit leaders:
“You can’t please everyone. Focus on what drives the most impact—whether that’s for your donors or your community.”
That focus on intentionality runs through GiveWP’s entire design philosophy—build better experiences, and the fundraising results will follow.
Ready to Fundraise Smarter?
Whether you’re launching your first campaign or optimizing your donor experience, GiveWP offers a modern, customizable, and affordable solution to power your mission.
🔗 Learn more and get started for free at GiveWP.com
🧑🤝🧑 Join the GiveWP community group on Facebook for peer support and tips
