We are at a turning point in corporate America. More and more, we are seeing social good at the heart of business models. As a direct reflection of consumers’ tendency to buy with purpose, companies are taking note and reinventing how they approach business. Becoming a company as equally profitable as it is positively impacting a dear cause—it really doesn’t get any better than that. Say hello to the Benefit Corporation.

The Benefit Corporation arose from the unmet need that the traditional business model left when companies dared to venture into projects other than profit maximization. A new legal structure had to be created to allow for the evolution of sustainable business and social entrepreneurship. Now, 30 states and the District of Columbia have established legal structures for corporations that distinguish themselves from your average C Corporation in terms of accountability, transparency and purpose.

“Benefit corporation legislation creates the legal framework to enable mission-driven companies like Patagonia to stay mission-driven” – Patagonia founder Yvon Chouinard

Chouinard said it perfectly. Companies that become Benefit Corporations embed their companies’ goals with social good as a leading force. What are some benefits that can stem from Benefit Corporations? Here are just a few examples of what forward-thinking companies are doing today:

· Kickstarter donates 5% of annual post-tax profits to arts education and organizations fighting inequality.
· Warby Parker counts the total number of eyeglasses sold monthly and donates the cost of outsourcing that number of eyeglasses to nonprofits working to provide eyecare in developing countries.
· Patagonia donates 1% of sales to grassroots environmental organizations every year, an ongoing effort for over 30 years.

These examples are only brushing the surface of what these amazing companies are doing to push their causes to the next level. And we can expect many more brands to participate in this mission-driven movement given the increasingly valuable millennial outlook on business. Not only are millennials quickly increasing their buying power (globally, it adds to trillions) and taking over the workforce, but they are also a highly conscious group that uses companies’ activism as the compass needle for their buying habits and workplace decisions. Socially and environmentally conscious companies and consumers is something Charity Charge can celebrate anytime.

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